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THE FASHION OF SELF-LOVE



Industry
Fashion

Location
Dubai

Year
2020

Deliverables
Brand Identity
Design System
Print
Video
Digital Design / UI + UX
Social Media Consulting

A Dubai-based fashion brand that caters to the dreamers, creators & doers – exhale strikes the perfect balance between mental health awareness, urban clothing, and artistic collaboration. The brand was crafted to carry an unapologetic tone of voice, a minimal aesthetic, and can only be read through a mirror.