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GENERALLY SPEAKING 

XDubai is a platform that sponsors extreme sports & athletes worldwide. Our task was to create an identity that represents the spirit of those who embrace the challenge, those inspired by the city that succeeded in going one step further...




CLIENT 

Office of H.H. Crown Prince of Dubai
2015 — 2018



DELIVERABLES 

Identity Strategy
Identity Design
Identity Book
Fashion Line “XShop”



AWARDS 

Best identity in Travel & Leisure by Transfrom Awards — 2015


VISUALLY SPEAKING °






The “X” Symbol reads Dubai in Arabic













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